PORTLAND, Ore., Feb. 21, 2011 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the executive appointment of Sherri Lee to Product Manager of the TV Essentials service. Lee will be responsible for setting strategic direction to ensure optimal productivity and ROI for the TV Essentials system and will manage the entire product line life cycle from strategic planning to tactical activities. Lee will report to Dawne Richards, Vice President of Product Strategy for Rentrak's Advanced Media & Information (AMI) division.
As a 20-year veteran of the media and advertising industry, Lee has an impressive track record of success in driving the development of strategies, initiatives, products and solutions that improve business performance. Lee's expertise in the field comes from her tenure in business development at Harris Corporation; consulting at Canoe Ventures and Visible World; and product development at Donovan Data Systems.
"Rentrak looks forward to leveraging Sherri's experience in translating her extensive client-side experience and knowledge to keep business needs at the forefront of the TV Essentials product roadmap," said Cathy Hetzel, president of the Advanced Media & Information (AMI) division at Rentrak.
About Rentrak Corporation
Rentrak Corporation (Nasdaq: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation