Rentrak Adds InMotion Entertainment to Revenue Sharing Program

-- Largest Entertainment and Electronics Airport Retailer Selects Rentrak to Broaden Array of Rental Product Available to Air Travelers--

Jan 19, 2010, 07:00 ET from Rentrak Corporation

PORTLAND, Ore., Jan. 19 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the advertising and entertainment industry, today announced InMotion Entertainment will begin ordering DVD content on its popular revenue sharing program for rental in the airport retailer's store locations across the U.S. InMotion Entertainment customers will now have access to increased copy depth and a wider selection of rental titles to choose from prior to boarding and enjoying once they hit cruising altitude.  

As the economy has tightened, consumers are correspondingly viewing more home entertainment rental products in the form of DVD and Blu-ray Discs. Through September, overall rental spending is up 8.2%, to $5 billion, as compared to the same period in 2008.

"Rentrak is very pleased to add InMotion Entertainment as our newest revenue sharing customer. Whether a DVD is watched in the home, in the car or at 30,000 feet in the air on a computer or portable player, Rentrak is in the middle of that consumer experience, and we are excited to work with a company such as InMotion that has a unique niche in reaching consumers when they have extra time and are seeking additional in-flight entertainment options," said Tim Erwin, Senior Vice President Sales and Customer Relations at Rentrak Corporation.

"As InMotion Entertainment continues to expand its airport retail footprint across the U.S. marketplace, Rentrak's revenue sharing program is an ideal solution that allows us to stock more rental titles in our multiple locations," commented Jeremy Smith, Managing Director and President of InMotion Entertainment. "While InMotion both rents and sells content, we continue to see strength in rental and will utilize Rentrak as a means to grow that business."

About Rentrak Corporation (Nasdaq: RENT)

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials™ suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/Ft Lauderdale. For more information on any of Rentrak's services, please visit

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Sallie Olmsted / Amanda Bartz

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SOURCE Rentrak Corporation