PORTLAND, Ore., May 31, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has added Neuhoff Media to its growing list of Station View Essentials subscribers. Rentrak signed a long term contract with Neuhoff Media for its CBS-affiliate KMVT-TV in Twin Falls, ID.
"The decision to switch to Rentrak was easy, because we simply asked ourselves the question, 'will Rentrak benefit our advertising clients more than other competing services?' and the answer was a resounding yes," said Chris Pruitt, General Manager, KMVT-TV.
"Besides having a massive database of census-based local viewer information, Rentrak is electronic, live 365-days a year and has a great user interface that makes it very easy for anyone to extract data," continued Pruitt. "All of this results in a stable and highly accurate metric that my sellers can use to help their clients in making better advertising decisions."
"We are pleased to add Neuhoff Media to the growing family of Station Essentials subscribers, and know that Rentrak's stable and predictive census-based measurement approach will be the 'always on' resource to serve the station and their advertisers," said Cathy Hetzel, Corporate President and President of Advanced Media and Information at Rentrak.
As the census-based television ratings currency, Rentrak provides passive, electronic daily measurement of all TV stations in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates viewing information from over 20 million televisions.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
RENTM
Contacts for Rentrak Corporation:
Sallie Olmsted / Jim Hughes
Office: 310-854-8124 / 310-854-8275
E-mail: [email protected] / [email protected]
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SOURCE Rentrak Corporation
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