Rentrak And Trendrr.TV Report First-Ever Stickiness Index For Hispanic TV Viewing Engagement & Social Media Metrics For Week Ending September 16, 2012

PORTLAND, Ore., Oct. 3, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, released both the Hispanic Programming Stickiness Index and Social Media Index for the week ending September 16, 2012.

"Rentrak and Trendrr.TV partnered on this project to better serve the Hispanic television media landscape.  As the Hispanic population continues its double-digit growth, the television industry has responded by launching more and more networks and programming targeted to this key demographic.  Advertisers and agencies want to better understand TV viewing engagement and Rentrak and Trendrr.TV are serving that need," said Bruce Goerlich, Chief Research Officer at Rentrak. 

"The Hispanic marketplace has embraced simultaneous and complementary experiences as their attention across different devices and services increases exponentially. Understanding how programing is resonating and identifying ways that new user behaviors inform and grow their business is why are excited to partner with Rentrak on the Stickiness Index," said Trendrr CEO and Founder, Mark Ghuneim.  

 The Stickiness Index lists the top-30 primetime programs based on level of viewer engagement as determined by how much the average percentage viewed of the program varies from an average of all programs of the same duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm).  The Social Media Index combines Rentrak's leading TV Essentials system with Trendrr.TV's social response analytics to show how Hispanic television programming triggers reactions through social media, which can affect audience visibility and engagement.

Programs with the most engaged viewers will have a higher Stickiness Index rating number, indicating that more of the audience is tuned-in for the duration of the program. Similarly, programs that generate the most social media comments will have a higher Social Media Index rating. The Social Media Index covers a range from 0 to many thousands; its value indicates the amount of social media "chatter" that a given TV show is generating among all the shows that were discussed via social media. An index of 100 means that the show is generating an average amount of discussion, and because the amount of social media discussion varies widely, the Social Media Index ranking numbers can go up to many thousands.

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About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

RENTT

About Trendrr.

Trendrr is an intuitive, turnkey enterprise technology solution that solves the problem of processing, understanding and leveraging social data around television. Trendrr. ranks shows by attention and segment awareness across different devices and social networks, providing a better understanding of the synchronous two-screen social behavior taking place around television. Trendrr filters social data and sorts it by location, influence, sentiment and more. Trendrr was developed by Wiredset, which was founded in 2004 by a deeply passionate team in and of the media industry. For more information about Trendrr, please visit http://trendrr.tv.

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SOURCE Rentrak Corporation