Rentrak Announces Top Ten Movies-On-Demand Titles for Two-Week Holiday Period Ending January 3, 2010

- December 2009 was the Biggest Month of the Year for Transactional-On-Demand Movie Purchases -

Jan 08, 2010, 07:00 ET from Rentrak Corporation

PORTLAND, Ore., Jan. 8 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), today announced the top ten movies-on-demand (VOD) titles based on consumer transaction rate. Movies-on-demand are transactional (pay-per-purchase) films available through cable and telco providers.

December 2009 was the biggest month of the year for Transactional-On-Demand (TOD) movie purchases with orders increasing 19% over November and 14% on the second biggest month of the year, June 2009. Additionally, the two single biggest weeks for On-Demand movie purchases in 2009 were Christmas week (12/21-12/27/09) and Thanksgiving week (11/23-11/29/09).

According to the company's OnDemand Essentials service, the top ten most-viewed titles, per data collected from December 21, 2009 through January 3, 2010 include:

Rentrak Top Ten VOD Titles

                                                       VOD               BOX
                                                     RELEASE   MPAA     OFFICE
    RANK TITLE                          STUDIO        DATE    RATING     ($M)
    ---- -----                          ------       -------  ------    ------
       1 The Hangover                  Warner Bros.  12/22/09 R         277.3
     --- ------------                  ------        -------- ---       -----
       2 All About Steve*              Fox           12/22/09 PG-13      33.9
     --- ----------------              ---           -------- -----      ----
         Night at the Museum: Battle
       3 of the Smithsonian            Fox           12/18/09 PG        250.9
     --- ---------------------------   ---           -------- ---       -----
       4 (500) Days of Summer*         Fox           12/22/09 PG-13      32.4
     --- ---------------------         ---           -------- -----      ----
       5 Julie & Julia*                Sony          12/08/09 PG-13      94.1
     --- --------------                ----          -------- -----      ----
         Harry Potter and the Half
       6 Blood Prince                  Warner Bros.  12/15/09 PG        302.0
     --- -------------------------     ------        -------- ---       -----
       7 Star Trek                     Paramount     12/16/09 PG-13     257.7
     --- ---------                     ---------     -------- -----     -----
       8 Four Christmases*             Warner Bros.  11/24/09 PG-13     120.1
     --- -----------------             ------        -------- -----     -----
       9 Up (2009)                     Buena Vista   12/10/09 PG        293.0
     --- ---------                     -----------   -------- ---       -----
      10 Terminator Salvation*         Warner Bros.  12/1/09  PG-13     125.3
     --- ---------------------         ------        -------  -----     -----

Source: Rentrak OnDemand Essentials, as dated, rank based on Transaction Rate. OnDemand Essentials includes reporting from Operator partners on Television On Demand usage. * Indicates day-and-date with home video release.

© Rentrak Corporation 2009 -Content in this chart is produced and/or compiled by Rentrak Corporation and its OnDemand Essentials data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the chart in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at

SOURCE Rentrak Corporation