PORTLAND, Ore., Nov. 21, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced that it has been granted two new patents by the U.S. Patent and Trademark Office, both of which help Rentrak extend its leadership in measuring the new dynamics of television.
U.S. Patent 8,887,188 is for a method and system for television advertisement audience measurement. This patent secures Rentrak's intellectual property rights around "Exact Commercial Ratings®." Rentrak provides, to the second, the rating for national commercials, rather than an average of commercials in a pod, to give advertisers a precise accountability metric.
U.S. Patent 8,893,165 is for a method and system that compensates for problems with return path TV data storage. In some cases, a return path TV is not able to store all the channel changes before sending them back for processing by Rentrak. This patent detects when this problem happens, which enables Rentrak to fix the problem quickly.
"Once again, the U.S. Patent Office has recognized Rentrak's unique inventions that help it measure TV everywhere," said Rentrak's Vice Chairman and CEO Bill Livek.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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