PORTLAND, Ore., Aug. 22, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an expanded StationView Essentials contract with Gray Television for measurement of its NBC-affiliate, WITN-TV in the Greenville-New Bern-Washington, North Carolina market.
"Gray Television's expanding relationship with Rentrak highlights the power our database currency provides local broadcasters. We are excited to meet the needs of Gray and local broadcasters all over the country with Rentrak's stable and predictive audience data 365 days a year," said Steven Walsh, Rentrak's Senior Vice President of Local Television Sales.
"In today's world, knowledge and information are power. That is what we see Rentrak bringing to local television measurement," said Chris Mosman, General Manager of WITN. "Rentrak's massive database measurement will provide WITN with insight on our audience and the Eastern North Carolina television market that we never had before."
Available in all 210 television markets, Rentrak's StationView Essentials service features the only fully-integrated database of detailed satellite, telco TV and cable viewing information from over 18 million televisions nationwide. Providing uniform measurement 365 days a year across every zip code in the United States, StationView Essential combines database integration of viewing habits with product consumption information in order to generate relevant "purchaser ratings" for its clients.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation