Rentrak Cross-Platform Entertainment Rankings - March 25, 2015

PORTLAND, Ore., March 25, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the top weekly cross-platform entertainment rankings for March 25, 2015.

The young adult audience showed up in droves around the world this past weekend driving Lionsgate's "The Divergent Series: Insurgent" to the top of global chart with $101.6 million in its first weekend, including $48.4 million coming from 9,500 screens in 76 international markets and $52.3 million in North America (where it also took the number one spot). Notably, the movie, starring Shailene Woodley and a solid ensemble cast, is the number one movie in 66 of those markets.

It's no surprise that the DVD and Blu-ray Sales and Rental charts, as well as our Movies on Demand and Digital Purchases and Rentals charts, are all topped by Lionsgate's "The Hunger Games: Mockingjay Part 1." The movie was a massive hit in theaters globally, earning more than $750 million and it now continues its winning ways to generate revenue on the small screen. 

On our Digital Purchases and Rentals chart, Lionsgate's "The Hunger Games: Mockingjay Part 1," climbed up the ranks to the number one position, now in its third week of release. Warner Bros.' "The Hobbit: Battle Of The Five Armies," available as a digital purchase only, debuted very strong at the number two position. Sony's "Foxcatcher," also debuted well, landing at the fifth position, while Fox's "Exodus: Gods And Kings," opened at number six in its first week of release.

CBS' "Blue Bloods" tops our broadcast TV engagement chart this week as NBC's "The Voice" grabs the mic in second place (moving up from fourth place last week). Univision's "Mi corazon es tuyo" moves to third from second place last week. 

It's a case of deja vu as AMC's ever-popular "The Walking Dead" tops the cable TV engagement chart once again, followed by TNT's police drama "Rizzoli & Isles" and Discovery's reality TV series "Gold Rush."

Finally, in our combined social media and digital engagement chart for viewers of broadcast and cable telecasts, "The Voice" continues to hit the high notes with Adam Levine's blind audition resulting in the most popular video of the week. "SportsCenter" continued its strong presence on Instagram, moving up to number two this week, with an InstaVideo of a freshman band member from North Florida dancing his way to over 104k interactions.

Click the links below to view the most recent charts:

Worldwide Box Office
Domestic Box Office
DVD & Blu-ray Disc Sales
DVD & Blu-ray Disc Rentals
Movies on Demand
Digital Movies Sales & Rentals
TV & Social Media Engagement

About Rentrak Corporation
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit Rentrak.com.

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Contacts:
Paul Dergarabedian
Senior Media Analyst
Office: 818.917.9697
Email: [email protected]

Antoine Ibrahim
PR Specialist
Office: 646.722.1561
Email: [email protected]

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SOURCE Rentrak

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