PORTLAND, Ore., April 18, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has signed an expanded StationView Essentials contract with Gray Television to include its Panama City stations, WJHG (NBC) and WJHG2 (CW). With the addition of these two new stations, Rentrak now provides ratings information to 10 Gray Television clients in six Florida markets including Ft. Myers, Jacksonville, Miami, Mobile-Pensacola, Orlando and Panama City.
"We think the Rentrak partnership and data will provide advertisers with timely, quantitative data to capitalize on marketing opportunities. Rentrak will also provide insight for news and promotions and how to better serve our market. The frequency of data will be very advantageous," said Curt Molander General Manager of WJHG-TV.
"It is exciting to see success begetting more success and we are proud to be expanding our partnership with Gray Television once again," said Steven Walsh, senior vice president of Local Market Sales at Rentrak. "Business as usual is no longer an option for local broadcasters, and Rentrak's passive, stable and continuous measurement of TV audiences across all 210 markets continues to reshape the TV audience measurement landscape."
As the census-based television ratings currency, Rentrak provides daily measurement of all TV stations in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates viewing information from over 20 million televisions.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.