PORTLAND, Ore., Jan. 25, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced Belo Corp. (NYSE: BLC) renewed its StationView Essentials contract for Dallas-Fort Worth ABC-affiliate, WFAA, and has expanded the agreement to include the Dallas-based media company's top markets: Houston (KHOU-CBS); Phoenix (KTVK-IND & KASW-CW) and Seattle (KING-NBC & KONG-IND).
"Belo believes that the future of local television measurement very well may be a set-top-box based system. To that end, Belo is investing in Rentrak, the first fully operational STB based system, in order to evaluate, explore and investigate the values and potential of STB ratings," said Peter Diaz, President Media Operations, Belo Corp.
"TV insights from Rentrak's census-based currency linked to consumer information generates larger financial returns for broadcasters, networks, advertising agencies and advertisers. We are proud that Rentrak's TV information has provided Belo with a competitive edge and reason to expand our relationship into their top markets," said Cathy Hetzel, Corporate President & President, AMI Division at Rentrak.
As the census-based television ratings currency, Rentrak provides daily measurement of all TV networks nationally and at a granular level in all 210 TV markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates information from over 19 million televisions.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.