PORTLAND, Ore., Dec. 6, 2010 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an expanded multi-year TV Essentials contract with The Inspiration Networks to continue to provide television measurement and analysis for its domestic network, INSP – The Inspiration Network, as well as its new domestic network offering, HALOGEN TV.
HALOGEN TV, the emerging television network dedicated to empowering entertainment, is available in over 14 million homes across the United States. Rentrak's TV Essentials will provide HALOGEN TV with access to the most stable, granular and comprehensive TV viewing database in order to illuminate what programming resonates with its audience so HALOGEN TV can continue to build its distribution.
"Rentrak's detailed market-level and high definition reporting as well as our DVR reporting will help HALOGEN TV prove their value to viewers, distributors and advertisers. TV Essentials is the only television database currency that provides the depth of information combined with hyper-targeted analysis in order to truly move the mark on our client's business," said Carol Hinnant, Senior Vice President of National Network Sales, Advanced Media and Information (AMI) division at Rentrak.
"The Inspiration Networks looks forward to continuing to use TV Essentials to learn from the viewing behaviors of millions of homes to help us create great programming and distribution and become competitive in the world of advertising for INSP and now HALOGEN TV," said John Roos, Senior Vice President of Corporate Communications and Research for The Inspiration Networks.
Rentrak's TV Essentials is the television ratings database currency that measures all networks at a granular level in all 210 markets nationwide. The service processes data from over 17 million televisions and is the only fully-integrated system of detailed satellite, telco TV and cable viewing information commercially available featuring segmentation overlays for more strategic targeting.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation