PORTLAND, Ore., June 5, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an expanded contract with National Geographic Channel to provide cross-platform measurement and information via Rentrak's Digital Download Essentials, the leading performance reporting and auditing service for Internet Video-on-Demand (iVOD) and Electronic Sell-Through (EST) content. National Geographic Channel also subscribes to Rentrak's OnDemand Essentials and TV Essentials measurement currencies.
"Rentrak offers the ability to look at our audience on multiple platforms, giving us more insight into behavior in linear, on-demand, and now with digital downloads," said Brad Dancer, Senior Vice President, Audience and Business Development, National Geographic Channels.
"We are pleased to expand our relationship yet again with National Geographic Channel. Utilizing the recognized measurement currency for the on-demand platform in addition to our national TV census-based currency ratings and iVOD/EST information will enable this esteemed network to build viewership and revenue across multiple platforms," said Cathy Hetzel, Rentrak's Corporate President and President of Advanced Media & Information.
Rentrak's Digital Download Essentials processes daily, census-level Internet Video-On-Demand (iVOD) and Electronic Sell-Through (EST) content in more than 65 countries on behalf of many major studios and television networks and is the industry's only reporting and auditing service providing content performance intelligence on purchased and rented movie and television content downloaded via the Internet.
About National Geographic Channels
Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Cable Networks. The Channels contribute to the National Geographic Society's commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission. Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with the debut of NGC HD. In 2010, the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011, the Spanish-language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation's major cable, telco and satellite television providers, with NGC currently available in over 79 million U.S. homes. Globally, National Geographic Channels International is available in more than 380 million homes in 163 countries and 37 languages. For more information, visit www.natgeotv.com.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation