PORTLAND, Ore., June 24 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced the executive appointment of Nancy (Benedict) Beall as Director of Local Sales, Midwest Region. Ms. Beall will be based out of Rentrak's newly-formed Chicago office and will focus on selling Rentrak's industry-leading measurement and research services. She will report to Steven Walsh, Rentrak's Senior Vice President of Local Market Sales.
Bringing more than 20 years of local market management and sales experience to her position at Rentrak, Ms. Beall most recently served as Executive Director, Business Development for Frank N. Magid Associates where her expertise in local market sales and research was leveraged to consult local TV stations for the development of new media business, including the Open Mobile Video Coalition (OMVC). Ms. Beall also served as the Vice President of Operations for spot-cable rep firm, NCC Media, where her operational leadership working with every local market and MSO in the country was critical in the firm's transition to an e-commerce billing platform. Prior to her role at NCC, Ms. Beall was a Senior Account Executive at Nielsen Media Research and secured an impressive sales performance record working with clients in Midwest markets which included ABC, CBS, FOX and NBC among many others.
"Nancy's ability to establish executive-level and day-to-day relationships with group owners, station managers and local agencies makes her an ideal match for Rentrak as we accelerate our growth in local markets," said Steven Walsh, Rentrak's Senior Vice President of Local Market Sales. "Rentrak looks forward to combining Nancy's expertise along with that of our existing local sales and client service teams to further deepen our commitment to serving local television stations and their agency and advertiser clients."
Nancy Beall is involved with the Media Management Center of Northwestern University, working with the McCormick Scholars and is a graduate of Virginia Tech.
About Rentrak Corporation
Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.
SOURCE Rentrak Corporation