PORTLAND, Ore., April 23, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an expanded OnDemand Essentials contract with A+E Networks for access to the TV industry's on-demand measurement currency for its network, H2.
H2 is a digital cable and satellite television channel that offers viewers more to explore, more to reveal, more to know and more to understand about history. The channel's programming provides audiences with a deeper, more international perspective on history, where information is entertaining and unexpected.
A+E Networks currently subscribes to OnDemand Essentials for four of its other networks, including A&E, Biography, History and Lifetime.
"As a long-time client of Rentrak, A+E Networks not only recognizes OnDemand Essentials as the ratings currency for the platform, but we deeply value the dynamic information Rentrak provides which gives us a better understanding of our programming on H2 in order to maximize our viewership and associated opportunities," said Mark Garner, Senior Vice President of Distribution Business Development, Marketing & Analytics for A+E Networks.
"Rentrak is proud to expand our OnDemand Essentials relationship with A+E Networks to include H2. As the census based currency for the on-demand industry, Rentrak provides the information needed to program and advertise more effectively," said Gordon Jones, Rentrak's Vice President of OnDemand Essentials.
Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 100 million TVs from 38cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak's extensive on-demand data is used by more than 170 network and studio clients.
Welcome to H2™, where information is entertainment, experienced in unexpected and exciting ways. H2 offers a deeper perspective on history from all around the globe. It's more to explore, more to know, more to understand, More 2 HISTORY. H2 is now in 68 million households.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.