PORTLAND, Ore., Nov. 10, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a contract expansion with Weigel Broadcasting to provide local market TV ratings to stations WCIU (IND), WWME (MeTV) and WMEU (IND) in Chicago, and WDJT (CBS), WMLW (IND), WBME (MeTV) and WYTU (TEL) in Milwaukee. Rentrak already provides ratings and Automotive Advanced Demographic information to Weigel's stations in South Bend—WBND (ABC), WMYS (MyNet) and WCWW (CW)—and renews them as a part of this expansion agreement.
"We started our partnership with Rentrak three years ago in South Bend and use them as our sales, programming and marketing currency every day," said John Hendricks, executive vice president of sales for Weigel Broadcasting. "Their massive measurement footprint, with hundreds or even thousands of reporting homes in every ZIP code, provides us with the reliability and stability that we and our advertisers need to provide schedules that deliver the audience levels that we sell. Rentrak's automotive demographics are exactly what clients want to see to better understand the value of our audiences and to reach actual auto customers."
"Weigel's South Bend stations have really hit it out of the park using Rentrak as a selling currency over the last three years, and we are excited to now have the opportunity to bring similar success to their stations in Chicago and Milwaukee," said Rentrak's Executive Vice President of Local Market Television Steve Walsh.
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 31 million TVs and Video on Demand from more than 117 million TVs, including granular information for TV stations in all 210 markets projected to the U.S. population.
About Weigel Broadcasting
Weigel Broadcasting is a Chicago-based, family-owned business. Weigel and its affiliated companies own and operate network and independent television stations in Chicago, Milwaukee and South Bend, Ind. In addition, Weigel is the leader in the digital television network space with "MeTV," Memorable Entertainment Television being the number one rated and distributed network in the space, as well as the "Movies!" Network in cooperation with the Fox Television Stations, "H&I" Heroes and Icons, plus the new DECADES Network in partnership with the CBS Television Station Group.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
Office: (646) 722-1561
E-mail: [email protected]