PORTLAND, Ore., Jan. 13, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced that it has been granted another patent by the U.S. Patent and Trademark Office.
U.S. Patent No. 8,930,978, issued on Jan. 6, is for detecting and correcting TV viewership levels caused by missing or "dropped" set-top box viewing information. Given that cable, telco and satellite operators may have inadvertent "outages," this process minimizes their impact.
"This patent, along with others, should give our clients continued confidence in our commitment to the best television measurement from massive and passive databases," said Rentrak's Vice Chairman and CEO Bill Livek.
About Rentrak Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.