Rentrak Integrates TV Audience Ratings Data With Leading TV Station Software Provider, One Domain

- Deal Creates Greater Convenience and Flexibility for TV Stations -

Mar 09, 2011, 07:00 ET from Rentrak Corporation

PORTLAND, Ore., March 9, 2011 /PRNewswire/ -- Rentrak (Nasdaq: RENT), the leader in multi-screen measurement serving the advertising, television and entertainment industries, today announced an agreement with One Domain, a specialty software provider to over 60% of local television stations across the country, to integrate Rentrak's StationView Essentials TV ratings database currency with One Domain's leading software solutions. The partnership provides a way for stations across the country to plan, buy and post television using Rentrak's TV ratings data in One Domain's systems.

"In response to TV station demand, Rentrak is excited to make our database information available via One Domain's Media Office™ system," said Steve Walsh, Senior Vice President of Local Television Sales at Rentrak.

Rentrak's StationView Essentials databases will be integrated into the One Domain MediaOffice suite of products which combine the legacy tools of avails, proposals, posts, dailies and research with One Domain's proprietary NEO and MarketPost products giving clients the ability to tie their ratings data into their sales reporting system.

"As a respected analysis tool for media, One Domain is pleased to have Rentrak's data running in the MediaOffice suite which is now available to any TV station. We see Rentrak acting as a critical source for quantifying audience viewing behaviors across both local and network television. Our stations will see an immediate benefit in using Rentrak's database currency to better position themselves to their viewers and advertisers," said Greg Calhoun, Vice President of Marketing for One Domain.

Rentrak is the television ratings database currency that measures local television and cable channels at a granular level in 210 markets across the United States. The service incorporates data from over 17 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available that combines TV viewing information with consumer segmentation systems so advertisers can effectively reach their true consumer targets.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com

Contacts for Rentrak Corporation:

Sallie Olmsted / Amanda Bialek

Office: 310-854-8124 / 310-854-8151

E-mail: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation



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