PORTLAND, Ore., Oct. 7 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced company president, Ken Papagan, will join Anne Schelle from the Open Mobile Video Coalition (OMVC) and Aaron Heffron from Harris Interactive during a joint panel discussion at the CTIA Enterprise & Applications Show. The panel will examine results from the OMVC's Mobile Digital Television (DTV) Consumer Showcase which began in May of this year.
Mr. Papagan will provide an analysis of the measurement of viewer activity from this revolutionary study which confirms the strong consumer support for the potential of mobile digital television based on the combination of Rentrak's quantitative measurement with Harris Interactive's qualitative assessments.
The "Mobile Digital Television: Live TV on the Go" panel takes place on Thursday, October 7 from 10:30a.m. until 12:15p.m. Pacific Daylight Time on the second level of the Moscone Center West Building located at 747 Howard Street, San Francisco, California, 94103.
SOURCE Rentrak Corporation