Rentrak Names Brent Rosenthal Vice Chairman of the Board of Directors

PORTLAND, Ore., Sept. 27 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced that board member Brent Rosenthal has been named to the newly created position of Vice Chairman of the Board of Directors.  Rosenthal has served on Rentrak's Board since August 2008 and is currently Chairman of the Audit Committee and a member of the Nominating & Governance Committee.  His new role recognizes Rosenthal's significant contributions to Rentrak over the past several years.  

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Rosenthal, a partner in affiliates of W.R. Huff Asset Management, was instrumental in strengthening Rentrak's management team by helping to recruit Bill Livek to the company as CEO, as well as leading the effort to enhance the company's Board of Directors with the recruitment of Bill Engel (Chairman, Consumer Orbit), Richard Hochhauser (former President & CEO of Harte-Hanks, Inc.), Anne MacDonald (Executive Vice President, CMO at The Travelers Companies), and Martin O'Connor (Partner with O'Connor, Morss & O'Connor).  Since Rosenthal joined the company's Board, Rentrak's share price has increased more than 70%.

"Starting three years ago, Rentrak initiated a data revolution offering TV database products that integrate viewing behavior with segmentation systems to best meet the needs of the entertainment and advertising industries in the 21st century and beyond," said Livek.  "Brent's impressive experience with media companies, combined with his significant financial expertise and business acumen, has been invaluable to Rentrak.  He has played an instrumental role in strategically guiding our company to become the leader in advanced media measurement services.  Additionally, Brent's hard work and extensive industry contacts have proven very important to our revenue and acquisition success."

"The traditional definition of television audience measurement has long been based on reach and delivery.  As content viewing options continue to proliferate, Rentrak has similarly evolved its multi-platform media measurement capabilities," said Rosenthal.  "From linear television and video-on-demand to theatrical, broadband, mobile and home entertainment, Rentrak provides the accurate metrics needed to move the industry forward.  We anticipate that providing these database services to our customers will enhance Rentrak's shareholder value."

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry.  With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media.  Rentrak is headquartered in Portland, Oregon, with additional offices worldwide.  For more information on any of Rentrak's services, please visit www.rentrak.com.

Safe Harbor Statement

When used in this discussion, the words "anticipate," "expects,'' "intends'' and similar expressions are intended to identify forward-looking statements.  Such statements relate to, among other things, that Rentrak will best meet the needs of the entertainment and advertising industries, and that expansion of the company's database services will enhance shareholder value; and are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected.  Factors that could affect Rentrak's financial results include customer demand for movies in various media formats subject to company guarantees, the company's ability to attract new revenue-sharing customers and retain existing customers, the company's success in maintaining its relationships with studios and other product suppliers, the company's ability to successfully develop and market new services to create new revenue streams, its ability to successfully integrate acquired businesses, and Rentrak's customers continuing to comply with the terms of their agreements.  Additional factors that could affect Rentrak's financial results are described in Rentrak's March 31, 2010 annual report on Form 10-K filed with the Securities and Exchange Commission.  Results of operations in any past period should not be considered indicative of the results to be expected for future periods.

SOURCE Rentrak Corporation