Rentrak Promotes Key Members of Its Executive Team

PORTLAND, Ore., May 5, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced that Michael J. Vinson, Ph.D, formerly Vice President of Statistical Sciences and Analytics, has been promoted to Senior Vice President of Statistical Sciences and Analytics. Gordon Jones, formerly Director of Business Development of Rentrak's OnDemand Essentials, has been promoted to Vice President of OnDemand Essentials.

With an expertise in mathematics and theoretical physics, Dr. Michael Vinson joined Rentrak in 2009 and has since been a vital component in the launch of Rentrak's TV Essentials and StationView Essentials products. Rentrak provides the industry's only measurement service which integrates cable, satellite and telco television data with other large segmentation databases such as Epsilon (HH demographics) and Simmons (brand ratings) for all 210 television markets nationwide. Dr. Vinson's expertise in working with set-top-box data for addressability and audience measurement, as well as his statistical modeling  experience to provide projections based on large databases, have contributed to Rentrak's transformation from a data company to one that provides knowledge-based insights to our clients.  During his career, Dr. Vinson has been granted eight patents relating to mathematical methods for estimating demographics from privacy-compliant digital set-top-box data

Gordon Jones joined Rentrak in 2008 to help drive future business growth for Rentrak through his industry experience in video-on-demand, broadband and linear TV platforms. His work has been critical in the growth of Rentrak's OnDemand Essentials, which boasts more than 170 clients with 23 new clients being added in the past year. Jones is also leading the effort on Rentrak's VOD advertising transparency initiative.  This effort will help propel the industry to provide a view of the competitive on-demand landscape in order for agencies to more easily buy this important targeted platform on behalf of their advertising clients.  

About Rentrak Corporation

Rentrak Corporation (Nasdaq: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as the database currency for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

Contacts for Rentrak Corporation:
Sallie Olmsted / Amanda Bialek
Office: 310-854-8124 / 310-854-8151
E-mail: [email protected] / [email protected]

SOURCE Rentrak Corporation