PORTLAND, Ore., April 18, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced that Cathy Hetzel has added the responsibilities of Corporate President to her current duties as President of Rentrak's Advanced Media and Information (AMI) division. Ron Giambra, formerly executive vice president of Theatrical Worldwide, has been promoted to President of Theatrical Worldwide.
Hetzel, who joined Rentrak in 2004, is a 29-year cable and media industry veteran. As President of Rentrak's AMI division, she has led efforts to manage and grow media measurement and analytic services across film, television, cable, Internet, mobile and advertising industries. Hetzel has been instrumental in launching Rentrak's video-on-demand (VOD) business to its current industry leadership role and expansion to track cross platform on-demand content. Additionally, she has been extremely successful in building the company's set-top box-based television measurement business and developing over-the-top network solutions.
Giambra joined Rentrak in 2001 and has served as both vice president and senior vice president of Rentrak's Theatrical unit before being promoted to executive vice president in 2008. In these positions, he helped develop and launch the box office performance reporting system, Box Office Essentials®, both domestically and internationally. Giambra's promotion serves as recognition of his excellent work building Rentrak's Theatrical business to become the trusted industry partner to film distributors and motion picture exhibitors, incorporating the successful integration of the EDI acquisition.
"Both Cathy and Ron have been valuable contributors to the growth of Rentrak and will continue to be instrumental to company innovation and expansion in these new positions," said Bill Livek, CEO of Rentrak. "I am pleased to recognize these two outstanding individuals for their excellent work on behalf of Rentrak."
About Rentrak Corporation
Rentrak Corporation (Nasdaq: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation