Rentrak Renews a Long Term OnDemand Essentials Service Agreement with Turner Broadcasting System

Jun 14, 2010, 07:00 ET from Rentrak Corporation

PORTLAND, Ore., June 14 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced the company renewed its long-standing OnDemand Essentials® service agreement with Turner Broadcasting System, Inc. (TBS, Inc.)

Turner Broadcasting is a leading force in the video-on-demand (VOD) platform across multiple programming categories including primetime entertainment, children's content and movies.  Turner has validated significant VOD growth since initiating a partnership with Rentrak's OnDemand Essentials reporting service.  Comparing April 2007 to December 2009, Turner's video-on-demand transactions have increased 139%, outpacing the industry's overall free-on-demand (FOD) content category which showed growth of 77% over the same period.

"We are extremely pleased to be extending our relationship with Turner Broadcasting System as their VOD metrics measurement provider," said Carol Hinnant, Rentrak's Senior Vice President of Business Development, Advanced Media. "During the past three years, Turner has relied on Rentrak's OnDemand Essentials to assess and fine-tune their offerings to become one of the strongest on-demand players in the industry today."

Last year, Turner Broadcasting and Cox Communications announced the successful test of VOD programming with full commercial load and ads that can't be skipped.  Using Rentrak's census-level measurement, Turner was able to prove impressions delivered via the on-demand platform and thereby expanded their C3 rating which is a key industry measure that indicates how many viewers are exposed to commercials within 3 days of the original airing of a program.  Turner's use of Rentrak's OnDemand Essentials reporting was key to understanding consumer response. Even with fast-forward disabled, viewers still chose to watch and stayed tuned for nearly the entire show.  

"Our renewal with Rentrak underscores the role that OnDemand Essentials plays in helping Turner measure and optimize performance of our on-demand networks.  We look forward to working with Rentrak as we continue to extend and monetize our brands across platforms," commented Jack Wakshlag, Chief Research Officer, Turner Broadcasting System, Inc.

About OnDemand Essentials®

OnDemand Essentials, a service of Rentrak's Advanced Media & Information Division, provides operators, content providers (including broadcast/cable networks, studios) and advertisers with a transactional tracking and reporting system to view and analyze on-demand content. The product is an extension of Rentrak's Essentials suite of business intelligence products customized for the entertainment industry. OnDemand Essentials clients have password protected, near real-time, Web browser-based 24/7 access to on demand consumer usage data at various access levels based on business and privacy rules. A sophisticated toolset aggregates and reports data across multiple vendors in one easy to use report system. Clients using the OnDemand Essentials system are able to instantly analyze and interpret their own business data to identify trends, program and promote more effectively, as well as track their performance against the broader business sector in which they operate.

About Turner Broadcasting System, Inc.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.  Turner brands and businesses include CNN/U.S., HLN, CNN International and; TBS, TNT, Turner Classic Movies, truTV, Peachtree TV and Turner Sports; and Cartoon Network, Boomerang and Adult Swim.

About Rentrak Corporation

Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit

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SOURCE Rentrak Corporation