Rentrak Reports Engagement Metrics for Week Ending December 27, 2009
--"Stickiness" Index Measures Viewer Involvement--
Jan 05, 2010, 07:00 ET from Rentrak Corporation
PORTLAND, Ore., Jan. 5 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of December 21 through December 27, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.
The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.
Week of 12/21/2009- 12/27/2009:
Index Rating
Rank Rank Series Network Index
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1 37 The Closer TNT 172
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2 154 Sortilegio UNIV-B 163
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3 233 En nombre del amor UNIV-B 154
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4 121 The Christmas Card HALL 153
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5 171 Undercover Christmas LMN 153
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6 5 NCIS CBS 152
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7 12 Criminal Minds CBS 147
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8 1 60 Minutes CBS 145
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9 197 Family Sins LIFE 143
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10 13 CSI: NY CBS 142
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11 9 Cold Case CBS 141
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12 90 Law & Order: Special Victims Unit USA 140
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13 328 Un gancho al corazon UNIV-B 140
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Toot & Puddle: I'll Be Home for
14 207 Christmas NICKJR 138
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15 255 Home by Christmas LMN 138
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16 356 Bad Girls Club OXGN 137
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17 301 My Nanny's Secret LIFE 137
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18 265 Comfort and Joy LMN 137
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19 212 The Christmas Hope LMN 137
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20 224 Undercover Christmas LIFE 136
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21 253 Criminal Minds ION-B 135
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22 15 The Good Wife CBS 134
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23 78 NCIS USA 134
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24 249 The First 48 A&E 133
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25 578 One Life to Live SOAP 133
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[A&E is owned by A&E Television Networks; CBS is a division of CBS Corp.; Hallmark Channel is owned by Crown Media Holdings; ION is owned by ION Media Networks; Lifetime and Lifetime Movie Network are owned by A&E Television Networks; Nick Jr. is owned by MTV Networks, a division of Viacom; Oxygen is owned by NBC Universal; SOAPnet is owned by The Walt Disney Co.; TNT is owned by Turner Broadcasting, Inc.; Univision is owned by Univision Communications, Inc.; USA is owned by NBC Universal]
The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.
About TV Essentials
Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.
About Rentrak Corporation
Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.
Contacts:
Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.com abartz@rogersandcowan.com
SOURCE Rentrak Corporation
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