Rentrak Reports Engagement Metrics for Week Ending January 10, 2010

-'Stickiness' Index Measures Viewer Involvement-

Jan 18, 2010, 07:00 ET from Rentrak Corporation

PORTLAND, Ore., Jan. 18 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of January 4, 2010 through January 10, 2010.  The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

Week of 1/04/10– 1/10/10:


Index Rank

Rating Rank

Series

Network

Index

1

63

Celebration of Gospel 2010

BET

182

2

156

The Wishing Well

HALL

168

3

173

Web Of Desire

LMN

161

4

190

Category 6: Day of Destruction

SYFY

160

5

6

NCIS

CBS

160

6

165

Ghost Hunters International

SYFY

152

7

11

The Good Wife

CBS

152

8

166

En nombre del amor

UNIV-B

150

9

12

The Biggest Loser 9

NBC

150

10

145

Sortilegio

UNIV-B

149

11

8

Desperate Housewives

ABC

147

12

109

The Secret Life of the American Teenager

ABCFAM

144

13

13

Brothers and Sisters

ABC

144

14

26

NFL Postgame

FOX

143

15

24

Law & Order: Special Victims Unit

NBC

140

16

38

Medium

CBS

139

17

30

Cold Case

CBS

139

18

45

True Jackson, VP

NICK

137

19

137

Dora, the Explorer

NICKJR

135

20

226

The Stranger Beside Me

LMN

135

21

77

NCIS

USA

132

22

102

The Backyardigans

NICKJR

132

23

76

Tyler Perry's Meet the Browns

TBS

132

24

120

Wonder Pets!

NICKJR

131

25

85

Bones

TNT

131



[ABC is owned by the Walt Disney Company; BET is owned by BET Networks, a division of Viacom; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; Hallmark Channel is owned by Crown Media Holdings; Lifetime Movie Network is owned by A&E Television Networks; NBC is owned by NBC Universal; Nick and Nick Jr. are owned by MTV Networks, a division of Viacom.; SYFY is owned by NBC Universal; TBS and TNT are owned by Turner Broadcasting, Inc., a unit of Time Warner;  Univision is owned by Univision Communications, Inc.; USA is owned by NBC Universal]

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials™ suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts:

Rogers & Cowan for Rentrak Corporation



Sallie Olmsted

Amanda Bartz


(310) 854-8124

(310) 854-8151


solmsted@rogersandcowan.com

abartz@rogersandcowan.com


SOURCE Rentrak Corporation



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