Rentrak Reports Engagement Metrics for Week Ending January 17, 2010

--'Stickiness' Index Measures Viewer Involvement--

Jan 25, 2010, 07:00 ET from Rentrak Corporation

PORTLAND, Ore., Jan. 25 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of January 11, 2010 through January 17, 2010.  The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

Week of 1/11/10– 1/17/10:


Index Rank

Rating Rank

Series

Network

Index

1

2

American Idol (1)

FOX

206

2

130

The Wronged Man

LMN

173

3

20

24 (2)

FOX

170

4

8

The Good Wife

CBS

168

5

7

NCIS: Los Angeles

CBS

161

6

147

En nombre del amor

UNIV-B

155

7

10

The Bachelor: On the Wings of Love

ABC

155

8

14

CSI: NY

CBS

151

9

135

Sortilegio

UNIV-B

151

10

13

CSI: Crime Scene Investigation

CBS

147

11

11

NCIS

CBS

146

12

16

Criminal Minds

CBS

143

13

21

House

FOX

142

14

243

Mystery Woman: At First Sight

HALL

142

15

12

CSI: Miami

CBS

141

16

18

Desperate Housewives

ABC

141

17

36

NUMB3RS

CBS

141

18

37

Medium

CBS

139

19

3

American Idol (3)

FOX

138

20

25

The Biggest Loser 9

NBC

138

21

19

The Mentalist

CBS

138

22

216

Angus, Thongs, and the Perfect Snogging

TEENNCK

138

23

29

Brothers and Sisters

ABC

136

24

297

Bad Girls Club

OXGN

135

25

100

Wonder Pets!

NICKJR

134







Notes

(1) 1/12 120 Minute Telecast





(2) 1/17 120 Minute Telecast





(3) 1/13 60 Mintue Telecast






[ABC is owned by the Walt Disney Company; CBS is a division of CBS Corp.; Fox is a unit of News Corp.; Hallmark Channel is owned by Crown Media Holdings; Lifetime Movie Network is owned by A&E Television Networks; NBC is owned by Comcast; Nick Jr. and Nick Teen are owned by MTV Networks, a division of Viacom.; Oxygen is owned by Comcast; Univision is owned by Univision Communications, Inc.]

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials™ suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts:

Rogers & Cowan for Rentrak Corporation



Sallie Olmsted

Amanda Bartz


(310) 854-8124

(310) 854-8151


solmsted@rogersandcowan.com

abartz@rogersandcowan.com


SOURCE Rentrak Corporation



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