Rentrak Reports Engagement Metrics for Week Ending January 24, 2010

PORTLAND, Ore., Feb. 1 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of January 18, 2010 through January 24, 2010.  The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

    
    
    Week of 1/18/10 – 1/24/10:
    
    Index     Rating
    Rank       Rank     Series                      Network        Index
    -----     ------    ------                      -------        -----
      1          72    The Pregnancy Pact            LIFE           180
     ---        ---    ------------------            ----           ---
      2          11    24                            FOX            175
     ---        ---    ---                           ---            ---
                       The Bachelor: On the Wings
      3           4     of Love                      ABC            163
     ---        ---    ---------------------------   ---            ---
      4           2    American Idol                 FOX            162
     ---        ---    -------------                 ---            ---
      5         328    Sortilegio                    UNIV-B         158
     ---        ---    ----------                    ------         ---
      6           7    The Mentalist                 CBS            157
     ---        ---    -------------                 ---            ---
      7         209    Ice Dreams                    HALL           156
     ---        ---    ----------                    ----           ---
      8         236    The Nanny Express             HALL           150
     ---        ---    -----------------             ----           ---
      9           8    Private Practice              ABC            148
     ---        ---    ----------------              ---            ---
     10         220    The Bad Son                   LMN            147
     ---        ---    -----------                   ---            ---
     11          13    Bones                         FOX            147
     ---        ---    -----                         ---            ---
     12          94    Leverage                      TNT            145
     ---        ---    --------                      ---            ---
     13         133    Go, Diego, Go!                NICKJR         145
     ---        ---    --------------                ------         ---
     14         218    Ghost Hunters International   SYFY           143
     ---        ---    ---------------------------   ----           ---
     15           1    FOX NFL Postgame              FOX            143
     ---        ---    ----------------              ---            ---
     16          23    Criminal Minds                CBS            142
     ---        ---    --------------                ---            ---
     17           5    NCIS                          CBS            139
     ---        ---    ----                          ---            ---
     18          71    NCIS                          USA            139
     ---        ---    ----                          ---            ---
     19         267    The Wronged Man               LMN            138
     ---        ---    ---------------               ---            ---
     20          77    White Collar                  USA            137
     ---        ---    ------------                  ---            ---
                       Tyler Perry's Meet the
     21          65     Browns                       TBS            136
     ---        ---    -----------------------       ---            ---
     22         138    The First 48                  A&E            134
     ---        ---    ------------                  ---            ---
     23          81    Wizards of Waverly Place      DIS            133
     ---        ---    ------------------------      ---            ---
     24         104    Wonder Pets!                  NICKJR         133
     ---        ---    ------------                  ------         ---
     25          41    iCarly                        NICK           133
     ---        ---    ------                        ----           ---
    
    

[A&E is owned by A&E Television Networks; ABC is owned by the Walt Disney Company; CBS is a division of CBS Corp.; Disney Channel is owned by the Walt Disney Company; Fox is a unit of News Corp.; Hallmark Channel is owned by Crown Media Holdings; Lifetime and Lifetime Movie Network are owned by A&E Television Networks; Nick and Nick Jr. are owned by MTV Networks, a division of Viacom.; SYFY is owned by Comcast; TBS is owned by Turner Broadcasting, Inc., a unit of Time Warner; TNT is owned by Turner Broadcasting, Inc., a unit of Time Warner; Univision is owned by Univision Communications, Inc.; USA is owned by Comcast.]

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation  

Rentrak Corporation (Nasdaq: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry.  With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices worldwide in Los Angeles, New York City, Miami/Ft. Lauderdale, Argentina, Australia, China, France, Germany, Mexico, Russia, Spain and the United Kingdom.  For more information on any of Rentrak's services, please visit www.rentrak.com.

SOURCE Rentrak Corporation