PORTLAND, Ore., June 9 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced Cathy Hetzel, President of Advanced Media at Rentrak, presented viewing trend insights from Rentrak's leading on-demand measurement service, OnDemand Essentials, during the Broadcasting & Cable On-Demand Summit 2.0. The conference took place on Wednesday, June 9 at Sheraton Philadelphia City Center Hotel and focused on topics relating to revenue growth opportunities for on-demand as well as the future for on-demand in a TV everywhere and anywhere environment.
Ms. Hetzel was a featured panelist on the Top Executive Roundtable and discussed the current state of the video-on-demand (VOD) business and provided insights from the "Rentrak State of VOD: Trend Report 2009." Ms. Hetzel offered an in-depth view of the trends that contributed to the tremendous growth of the VOD platform in 2009 as well as insights most important to advertisers to be able to understand reach among top titles in each on-demand category.
For more information, or to purchase the "Rentrak State of VOD: Trend Report 2009," please visit www.rentrak.com/stateofvod.
SOURCE Rentrak Corporation