PORTLAND, Ore., March 19, 2012 /PRNewswire/ -- RENTRAK CORPORATION (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company's leading census-based television ratings measurement service, StationView Essentials, was selected as a finalist for TechAmerica's Oregon Technology Awards in the "Cool Product of the Year" category. This accolade is presented to the company that has developed, and/or introduced a cool product that has had a significant and demonstrable success in the past 12 months and has created significant new opportunities for the company.
"Rentrak is proud to be named a finalist in TechAmerica's Oregon Technology Awards for our StationView Essentials service which is revolutionizing audience measurement across local television markets, and deeply impacting the level of insight available to TV stations, networks, advertisers and agencies nationwide. Rentrak is the only company able to deliver a technology that allows TV stations to understand what's happening with their audiences in all 210 U.S. television markets, 24 hours a day, 7 days a week, 365 days a year in great detail," said Steve Walsh, Senior Vice President of Local Market Television at Rentrak.
"I am very proud of my talented and dedicated technology teams for the design and development of StationView Essentials and several other similar products that have revolutionized TV and on-demand audience measurement," said Amir Yazdani, Executive Vice President, IT & Chief Information Officer.
Rentrak's StationView Essentials provides daily measurement of all TV programing nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 19 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available. Having signed its first client in January 2010, StationView Essentials now currently serves more than 150 stations from more than 30 station groups in more than 70 DMAs across the nation.
All of this year's Technology Awards will be presented at the Oregon Technology Awards ceremony to be held at the Portland Art Museum on May 9, 2012.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.