PORTLAND, Ore., June 4, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced that its sports division has signed a branded entertainment agreement with the Canadian Basketball League (CBL).
The Canadian Basketball League will use Rentrak Branded Entertainment™ to evaluate the value of advertising displayed on LED billboards during CBL games.
"For a young league, it is extremely important to establish third-party validation with broadcast partners and sponsors," said CBL President Butch Carter. "Rentrak was the only choice for the CBL."
"Rentrak will provide CBL with a unique perspective and valuation of their sponsorship assets," said Rentrak Senior Vice President of Advertiser, Sports & Branded Entertainment Sales Gary Warech. "We are thrilled to work with a new league partner such as the CBL. Butch Carter's vision of a Canadian Basketball League playing under FIBA rules is very exciting and we expect this partnership to grow and flourish."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
Office: (646) 722-1561
E-mail: [email protected]
SOURCE Rentrak Corporation