PORTLAND, Ore., Dec. 3, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, announced today that it has signed a long-term TV measurement agreement with KTVN-TV (CBS) in Reno Nev., a station owned by an early pioneering local broadcaster Sarkes Tarzian, Inc.
With the agreement, KTVN-TV will have access to Rentrak's massive and passive measurement system including daily household and demographic ratings, which will help them reach the desired targets of advertisers.
"We are excited to have access to Rentrak's stable demographic ratings," said KTVN-TV President and General Manager Lawson Fox. "Rentrak's measurement of Reno through their massive database here will provide stable, reliable daily ratings information that we can use to better understand our audiences and serve our advertisers."
"We are very excited to be partnered with Sarkes Tarzian, Inc., a company with deep roots in our industry," said Rentrak Executive Vice President of Local Television Steve Walsh. "With the addition of KTVN-TV in Reno, the majority of local television stations in Reno now use Rentrak."
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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