Rentrak Signs Contract with Global Broadcasting

PORTLAND, Ore., Nov. 29, 2010 /PRNewswire/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced a multi-year StationView Essentials contract with Global Broadcasting for ABC-affiliate WLNE in Providence, Rhode Island. The deal expands Rentrak's market reach into the Providence-New Bedford television market and provides Global Broadcasting and its agency and advertiser clients with continuous, granular and stable electronic measurement for the buying and selling of WLNE inventory and more relevant and actionable analysis of its news content, programming and promotions.

"Global Broadcasting is focused on the future and we firmly believe the StationView Essentials system is the 21st century audience measurement solution we and the industry need to properly understand the audience behaviors in the marketplace and how best to communicate the value of our inventory to our clients," said Steve Doerr, General Manager of Global Broadcasting.

Available in all 210 TV markets, Rentrak's StationView Essentials service features the only fully-integrated database of detailed satellite, telco TV and cable viewing information from over 17 million televisions nationwide.  Providing uniform measurement 365 days a year across every zip code in the United States, StationView Essential combines database integration of viewing habits with product consumption information in order to generate relevant "purchaser ratings" for its clients.

"Rentrak is pleased to work with Global Broadcasting to help move their business forward by providing their station with advanced methodologies and technologies for comprehensive TV audience analytics," said Steven Walsh, Senior Vice President, Local Television Sales, Rentrak Corporation. "StationView Essentials will allow Global Broadcasting to more accurately communicate the value proposition of its inventory as well as the value of its audience in terms of purchasing power, lifestyle and attitudes."

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.

SOURCE Rentrak Corporation