Rentrak Signs Contract with Lin TV Corp. For Its StationView Essentials Local Market Measurement Service

-- Lin TV Deal Marks the Second StationView Essentials Agreement in Columbus, Ohio in the last 30 Days --

Jan 06, 2010, 07:00 ET from Rentrak Corporation

PORTLAND, Ore., Jan. 6 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, today announced a deal with Lin TV Corp. for WWHO the CW Affiliate in the Columbus, Ohio market. Lin TV (NYSE: TVL), one of the largest television broadcasting companies serving 9% of all U.S. television households in the country, chose Rentrak's StationView Essentials(TM) service in order to provide enhanced measurement and engagement metrics for advertisers and agencies.

Since launching the StationView Essentials service in mid-December, Rentrak has also signed agreements for local television station measurement and analytics with Sinclair Broadcast Group and Sunflower Broadcasting. Columbus, Ohio is the first U.S. market to have two station groups subscribe to the service that produces information products from the largest commercially available database of digital set-top-devices. The advertising and agency communities in Columbus and across the country will benefit from the metrics that Rentrak's granular set-top-box service provides for all television viewing.

"We chose Rentrak's StationView Essentials service because it has the largest high-quality database of viewing information available in the Columbus market," said Scott Blumenthal, executive vice president of Television, Lin TV.

"Our partnership with Lin TV Corp. continues to demonstrate how the television industry is embracing Rentrak's services for the evaluation and selling of their media," said Carol Hinnant, senior vice president of business development, Advanced Media at Rentrak. "We are certain that Lin TV and WWHO will improve their advertising business by using StationView metrics as a currency for advertising sales."

About StationView Essentials

Developed with industry input and by Rentrak's television station advisory board comprised of local television station operators and local station research professionals, StationView Essentials offers metrics that enhance the ability of subscribers to understand viewer involvement and viewing habits in local markets. Subscribers receive live granular station and telecast level reporting, including cable network performance detail as well as Audience Duplication, Retention and News Analysis information.

About Rentrak Corporation (NASDAQ: RENT)

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/Ft. Lauderdale. For more information on any of Rentrak's services, please visit

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    Sallie Olmsted / Amanda Bartz
    Office: 310-854-8124 / 310-854-8151
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SOURCE Rentrak Corporation