PORTLAND, Ore., March 7, 2012 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced the company has signed a StationView Essentials contract with Local TV, LLC for its Fox-affiliate, WJW, in Cleveland, Ohio. With the addition of WJW, Rentrak now has three client television stations in Cleveland, including WOIO (CBS) and WUAB (MyNet).
"For the first time, Local TV has an opportunity to combine the predictive ratings information from Rentrak with the added benefit of actual automotive sales data from Polk Automotive. Our Cleveland station will benefit from Rentrak's quantitative measurement as well as their superior qualitative automotive behavioral information which we fully expect to result in more effective selling and increased revenues," said Bobby Lawrence, CEO, Local TV, LLC.
"We look forward to working closely with the WJW management and sales teams to get them on the street selling with Rentrak's census-based ratings information," said Steven Walsh, SVP of Rentrak Local Market Sales. "Welcoming Local TV LLC, and now with three client stations in the Cleveland market, Rentrak continues to expand its client footprint in markets large and small across the country."
As the census-based television ratings currency, Rentrak provides daily measurement of all TV stations in all 210 media markets nationwide and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available that incorporates viewing information from over 19 million televisions.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.