Rentrak Signs Contract with WFAA for Its StationView Essentials Local Market Measurement Service

Contract with WFAA Marks Dallas-Fort Worth as First Top Ten TV Market Customer for StationView Essentials

Jun 09, 2010, 07:00 ET from Rentrak Corporation

PORTLAND, Ore., June 9 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, today announced it has signed a contract with Dallas-Fort Worth ABC affiliate WFAA. The Belo Corp. television station selected Rentrak's StationView Essentials™ service to provide additional measurement and metrics for clients.

This agreement marks the first adoption of StationView Essentials service in a top ten-television market, indicating that in the six months period since Rentrak began offering the service, the company's local station service is gaining ground among Set-Top-Device measurement systems.

"Without question there has been an explosion in measurement technology," said WFAA president and general manager Mike Devlin.

"It just makes good sense to explore new tools of measurement as we strive for the most accurate picture of ratings in the marketplace, as well as the most meaningful data for our clients," added Devlin.

"This relationship with WFAA demonstrates how the television industry is embracing Rentrak's services for the evaluation and the selling of television advertising," said Carol Hinnant, senior vice president of business development, Advanced Media at Rentrak.

"We believe that WFAA will be able to enhance their advertising business by using StationView metrics."

About StationView Essentials

Developed with industry input and by Rentrak's television station advisory board comprised of local television station operators and local station research professionals, StationView Essentials offers metrics that enhance the ability of subscribers to understand viewer involvement and viewing habits in local markets.  Subscribers receive live granular station and telecast level reporting, including cable network performance detail as well as Audience Duplication, Retention and News Analysis information.

About Rentrak Corporation (NASDAQ: RENT)

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials™ suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/Ft. Lauderdale. For more information on any of Rentrak's services, please visit

Contact for Rentrak Corporation:

Sallie Olmsted/Amanda Bialek

Office: 310-854-8124 / 310-854-8151


SOURCE Rentrak Corporation