PORTLAND, Ore., July 28, 2015 /PRNewswire/ -- Rentrak (NASDAQ : RENT ), the leader in precisely measuring movies and TV everywhere, today announced an agreement with Katz Television Group, the nation's leading television sales company, representing more TV stations and broadcast groups than any other firm in the country. The new agreement will provide Katz with Rentrak's full suite of local market ratings services, including its automotive and political Advanced Demographics, for all common client stations.
Katz will use Rentrak ratings and Advanced Demographic information to gain a deeper understanding of how local TV audiences view television across the entire year, in every local market. Using Rentrak insights, Katz is able to sell the value and relevance of their partner stations' audiences, not just their size.
"Katz Television Group is committed to working with innovative companies that help us best represent our station partners to the national agency community. Rentrak has proven to be a unique, forward-thinking company that is committed to pushing the local TV industry into a new era of measurement," said Stacey Lynn Schulman, EVP of Strategy, Analytics & Research at Katz. "We look forward to working with Rentrak in developing the systems and interfaces that will make them a valued currency with our trading partners. Consumers are shifting behaviors and consuming content across many screens. The time is now to work with progressive organizations like Rentrak who can help develop new opportunities for local stations to expand their businesses."
"We are very excited for our new partnership with Katz Television Group and are eager to work closely with them and all of our mutual client stations in the national spot marketplace," said Steve Walsh, Rentrak's executive vice president of local television.
Rentrak's television ratings service is the only fully integrated system of detailed satellite, telco and nationwide cable television viewing information from approximately 35 million TVs and Video on Demand from more than 119 million TVs, including granular information for television stations in all 210 markets projected across the United States.
About Katz Television Group
Katz Television Group is America's leading television advertising sales company representing more TV stations and broadcast groups than any other firm in the country. With more than 100 broadcast groups and nearly 700 television stations and their digital platform extension, Katz Television Group serves over 85 percent of the country covering 196 of the 210 markets. Katz Television Group is based in New York City with 10 regional offices across the United States. For more information, please visit www.katztvgroup.com.
Rentrak (NASDAQ : RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
Contact for Katz Media Group
Office: (419) 351-5145
Contact for Rentrak:
Office: (646) 722-1561