PORTLAND, Ore., Jan. 14, 2014 /PRNewswire/ -- Rentrak (NASDAQ : RENT ), the leader in precisely measuring movies and TV everywhere, today announced a multi-year StationView Essentials contract with Davis Elen Advertising.
Davis Elen will adopt Rentrak's advanced targeting of local television campaigns in several Southern California and Northwest markets. Through Rentrak's detailed automotive demographics, the agency will have access to Rentrak's auto purchaser ratings, in addition to traditional age/sex demographics and purchasing behavior for advanced targeting.
"We look forward to taking our planning and buying to the next level by using Rentrak to enhance our targeting for campaigns in our markets," said Partner/Director of Media Services for Davis Elen Advertising Teriann Hughes.
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
Rentrak (NASDAQ : RENT ) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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