PORTLAND, Ore., Jan. 27, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced a TV ratings contract with Saatchi and Saatchi Los Angeles.
Saatchi & Saatchi LA will adopt Rentrak's national TV ratings currency including its automotive segmentations to make more efficient and effective TV advertising buys.
"We are excited to utilize Rentrak's massive and passive measurement, which will give us granular automotive targeting," said Janet Waters, Media Director, Saatchi & Saatchi LA. "Rentrak's capabilities will provide our client, Toyota, with the most reliable source of TV audience viewing."
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and nationwide cable TV viewing information from more than 31 million TVs, and Video on Demand viewing from more than 117 million TVs in the U.S. and Canada, including granular information for TV stations in all 210 local markets projected to the U.S. population.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
Contact for Rentrak:
Office: (646) 722-1561