PORTLAND, Ore., Nov. 14, 2011 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and entertainment industries, today announced that in less than two years, Rentrak's TV station ratings and research service for broadcasters has surpassed the 100-client station mark.
In just the past 4 weeks alone, Rentrak has added 24 new television stations to its client roster, with over half coming from station groups which were already Rentrak clients in other markets.
Since the debut of StationView Essentials, local television stations and advertising agencies have quickly adopted Rentrak's TV "census like" ratings currency in order to achieve more actionable insights for advertising sales and make better-informed decisions surrounding news and promotions. In addition, Rentrak's integration of their ratings data with Polk auto ownership and other consumer purchasing information provides clients with the advanced targeting tool they need to attract additional advertising revenue into TV.
"Rentrak's database approach to measuring television, mobile and online audiences represents the great leap forward that this industry has been seeking for the past 25 years," said Alan Frank, President & CEO, Post-Newsweek Stations. "Their rapid client growth is clear evidence that local broadcasters appreciate and support a competitive audience measurement marketplace."
"Since we adopted Rentrak's ratings data, our stations have been very successful at selling Rentrak's more reliable and comprehensive ratings information in the marketplace," said Phil Hurley, Executive Vice President & Chief Operating Officer, London Broadcasting Company. "Our sales executives and clients appreciate that schedules can more consistently deliver on our 'posts' because Rentrak's data is so much more precise and predictive of future audience delivery."
"In this economy, where every dollar counts now more than ever, stations across the country are adopting Rentrak's ratings currency to obtain better, more predictive and more granular insights into the value of local television as a medium for delivering audiences and purchasers of products across a wide range of categories," said Steven Walsh, Rentrak's Senior Vice President of Local Television Sales.
Available in all 210 television markets, Rentrak's StationView Essentials service provides uniform measurement 365 days a year and features the only fully-integrated database of detailed satellite, telco TV and cable viewing information combined with product consumption information from over 19 million televisions nationwide.
About Rentrak Corporation
Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.
SOURCE Rentrak Corporation