PORTLAND, Ore., Jan. 27, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced it will demonstrate its local market overnight ratings service during the NATPE Conference.
The new service, which Rentrak has already delivered prototype results in three markets, uses reports viewing information hours after airing allowing clients to evaluate program ratings for local television stations and cable channels in near-real-time.
"Rentrak is pleased and proud to keep aggressively innovating services that help TV stations adjust their local news and other programs," said Rentrak's Executive Vice President of Local Market Television Steve Walsh. "The introduction of this enhanced overnight reporting service to the markets and stations that support it is yet one more example of Rentrak's ongoing commitment to invest our resources and technology to the benefit of local TV."
Rentrak will demonstrate its overnight ratings service during the event, which will also feature a panel discussion with Walsh on how television stations are responding to tectonic shifts.
The NATPE Conference will take place from Monday, Jan. 27 to Wednesday, Jan. 29 at The Fontainebleau Hotel in Miami Beach. For more information, please visit www.natpe.com.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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SOURCE Rentrak Corporation