PORTLAND, Ore., June 18 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement serving the advertising and entertainment industries, today announced that Bruce Goerlich, Rentrak's Chief Research Officer, will serve as a panelist during the Advanced Advertising 2.0 conference. The event is presented by Broadcasting & Cable and Multichannel News and will focus discussion on two key topics: Two-Way Marketing Engine and Viewer Measurement.
As an authority on the subject, Rentrak's Bruce Goerlich was tapped to be a featured panelist on the "Viewer Measurement: State of the Art" panel. Mr. Goerlich will provide an overview of current measurement technologies while identifying opportunities for the evolution of the industry based on Rentrak's cutting-edge TV measurement services.
The Advanced Advertising 2.0 conference takes place on Monday, June 21 from 3:00 p.m. to 6:00 p.m. (EDT) at the Marriott Marquis, located at 1535 Broadway in New York City.
About Rentrak Corporation
Rentrak Corporation is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, video on demand and linear television, broadband and mobile, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional offices worldwide. For more information on any of Rentrak's services, please visit www.rentrak.com.
SOURCE Rentrak Corporation