PORTLAND, Ore., April 15, 2013 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced its Senior Vice President of Product Innovation and Custom Research, David Algranati, PhD, will be a featured speaker at the SymphonyIRI Summit which is a broad-based industry share-group designed to help senior manufacturers and retailers find growth in CPG.
The program will bring to light strategies for finding growth opportunities with shoppers via cutting-edge content, predictive analytics, technologies and retail best practices.
Dr. Algranati will address the distinct need for a consistent, cross-channel gross rating point (GRP) approach as well as strategies to identify and implement the best metrics for media planning and buying as well as approaches to increase total media ROI through a consistent cross-channel measurement.
Dr. Algranati's session, "GRP vs. ROI: Identifying the Best Approaches for Measuring Multi-Channel Campaigns," will take place Tuesday, April 16 from 2:00 p.m. to 2:50 p.m. Pacific Daylight Time during the SymphonyIRI Summit which will be held at the Wynn Las Vegas located at 3131 Las Vegas Blvd., Las Vegas, NV.
SOURCE Rentrak Corporation