Reply! Inc. Selects SunGard Availability Services to Help Grow IT Infrastructure as Business Expands

WAYNE, Pa., Nov. 17, 2011 /PRNewswire/ -- Reply! Inc., a leading marketplace for acquisition of locally-targeted consumer traffic, including MerchantCircle.com, Contractors.com, adHUBS.com, Bloglines.com and iMotors.com, has chosen SunGard Availability Services to host its newly deployed private cloud infrastructure.  SunGard will provide a managed virtual environment for Reply!'s private cloud which will help enable Reply!'s growth and accelerate time-to-market for new product offerings.

Previously, Reply! utilized a traditional physical standalone IT environment, but needed a new technology solution that would easily scale to accommodate Reply!'s rapid growth, help improve IT infrastructure management and reduce operational costs.  

"Reply! wanted to move to a hosted cloud solution that would meet the enterprise production demands of our company," said Reply! chief technology officer, Reza Hajebi. "After looking at our options, we chose SunGard to host and manage our virtual cloud for its staff expertise and its service level agreements - which help guarantee us the high performance and high availability we require."

"SunGard's solution will help Reply! ensure that its websites are highly available and able to scale to handle traffic volume spikes while enabling high performance," said Carl Meadows, director, product management, managed services at SunGard Availability Services.  "Reply! is a good example of how SunGard devises customized solutions that help our customers transform their organizations and solve business challenges."

Visit www.sungardas.com for more information on SunGard Availability Services.

About Reply!, Inc.

Reply.com operates the leading auction marketplace that enables advertisers to acquire locally-targeted and category-specific customer prospects on a cost-per-Enhanced Click™ or cost-per-lead basis. By eliminating the need for advertisers to develop and maintain complex, expensive online marketing infrastructures and teams of experts to source online consumer traffic from many different channels, Reply.com simplifies online locally-targeted marketing for businesses of all sizes. To learn more about Reply!, visit www.reply.com. Additional information is available at blog.reply.com.

About SunGard Availability Services

SunGard Availability Services provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software to over 9,000 customers globally.  With approximately five million square feet of datacenter and operations space, SunGard Availability Services helps customers improve the resilience of their mission critical systems by designing, implementing and managing cost-effective solutions using people, process and technology to address enterprise IT availability needs. Through direct sales and channel partners, we help organizations ensure their people and customers have uninterrupted access to the information systems they need in order to do business. To learn more, visit www.sungardas.com or call 1-800-468-7483.  Connect with us on Twitter, LinkedIn and Facebook.

About SunGard

SunGard is one of the world's leading software and technology services companies. SunGard has more than 20,000 employees and serves over 25,000 customers in more than 70 countries. SunGard provides software and processing solutions for financial services, education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software. With annual revenue of about $5 billion, SunGard is ranked 434 on the Fortune 500 and is the largest privately held business software and IT services company. Look for us wherever the mission is critical. For more information, visit www.sungard.com.

Trademark Information: SunGard and SunGard logo are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.

SOURCE SunGard Availability Services