Report: Ice Cream Graduates to Snack Status

ROCKVILLE, Md., July 23, 2015 /PRNewswire/ -- With 90% of U.S. households purchasing ice cream and frozen dessert products, it's apparent that we (almost) all scream for ice cream. What's equally apparent is that the majority of ice cream lovers need little excuse to enjoy their frozen dessert of choice regardless of time of year or occasion, according to market research publisher Packaged Facts in the report Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition. 

Packaged Facts survey data reveals that frozen dessert consumption is so common that about 86% of the population reports eating ice cream all year round.  Further, the proportion of American households and individuals who consume frozen dessert is so high that there is little "spiking" of consumption, either above or below the norm, among any segments by age, ethnicity, income, education, region, etc.

Even in a modern-day climate that has become increasingly health conscious, ice cream has managed to persevere to the point where for many consumers the product has transcended the confines traditionally placed on desserts. Not only will consumers eat ice cream anytime of the year, but they will also eat it anytime of the day. As a result, ice cream has graduated from mere dessert to claim status as a snack food.

"Far more respondents to Packaged Facts' survey eat ice cream as a snack rather than as a dessert, and they enjoy it throughout the day," says David Sprinkle, research director, Packaged Facts. "More than half consider ice cream an evening snack, about one-quarter consume it as a late-night snack, and another one-quarter as an afternoon snack. Some even snack on ice cream in the morning. Of course, ice cream also serves as dessert, with nearly half eating it after dinner and 13% after lunch."

Ice Cream and Frozen Desserts in the U.S.: Opportunities in Retail and Foodservice, 8th Edition picks up where the 7th Edition left off, examining changes that have taken place over the past two years in the competitive environment while also providing a basic review of market dynamics. The report examines market size and drivers, new product introductions, the competitive efforts of key players in both the retail and foodservice sectors, advertising and promotional activities, the use of social media, and consumer trends. For more information or to purchase the report visit: http://www.packagedfacts.com/redirect.asp?progid=87671&productid=8136075.

About Packaged Facts – Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods, and pet products and services.  Packaged Facts also offers a full range of custom research services. Reports can be purchased at www.PackagedFacts.com and are also available on www.marketresearch.com and www.profound.com.

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SOURCE Packaged Facts

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