Report: The Cyber Five 2015

Dec 04, 2015, 08:26 ET from Branding Brand

PITTSBURGH, Dec. 4, 2015 /PRNewswire/ -- America's holiday kickoff was more mobile than ever. Branding Brand has the insights in its new report analyzing over 44 million customer visits to retail sites over the Cyber Five (Thanksgiving through Cyber Monday).

The report shares major trends in holiday shopping, including:

  • Cyber Monday shoppers generated 48% more revenue than Black Friday shoppers.
  • Half of all smartphones and tablets visiting retailer sites were running iOS 9.
  • The Cyber Five saw desktop's share of total online visits drop 24% from last year.

Branding Brand sampled 50 U.S. retailers out of its 200-client base to analyze consumer behavior on smartphones, tablets, and desktop devices.

Download the report here.

Additional reports will be released throughout the holiday season at

ABOUT BRANDING BRAND: Branding Brand launches and optimizes web, app, and in-store shopping experiences for 200 major brands, including Barnes and Noble, American Eagle Outfitters, and Sports Authority. Over two billion customers a year shop on the Company's patented platform, arming its analysts with the largest collection of data on usability best practices. For more information, visit, or follow @brandingbrand on Twitter.



SOURCE Branding Brand