Reporting on "PES (Peace Eco Smile)" in AFA 2013 Singapore Presented by TOYOTA X STUDIO4C

Nov 10, 2013, 22:54 ET from Toyota Motor Sales & Marketing Corporation

TOKYO, Nov. 10, 2013 /PRNewswire/ --

- "Environmental Integration": Power to Dream Powers Future -

Toyota Motor Sales & Marketing Corporation (TMSM) exhibited "PES (Peace Eco Smile)", a collaborative animation project with STUDIO4C, at Anime Festival Asia (AFA), the region's biggest festival for Japanese popular culture which was held on November 8-10 in Singapore.

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Through experiencing and sharing anime, music and entertainment spaces, the PES project aims for the realization of a sustainable society by organically conveying ideas about people, society and nature coexisting, as well as global environment conservation, energy issues and ecology, and portraying dreams together. Expressing dreams through animation and pictures supports creativity and makes the future. We believe that by exerting the potential of Japan's animation technology and collecting the imagination of children around the world, we can depict a future where we can evolve together. In this way, based on our "PES Next Generation" concept, we are producing anime with up-and-coming directors, as well as using music and other content, and collaborating with a range of places, things and people.

In 2013, beginning with "Tokyo Anime Fair", PES has been active in music concerts and other stage events around the world, including "Japan Expo" in France and "J-Pop Summit" in San Francisco.

In AFA 2013, a main part of PES booth exhibits was the key visual drawn by Tatsuyuki Tanaka (animation director) for "Toruru's Adventure," the PES Next Generation's animation film currently in production. In addition to the PES exhibits and games, our events featured video exhibits of the "Toyota Dream Car Art Contest (," which has been held every year since 2004 and received 612,000 entries from 70 countries in 2012, interactive experiences with the smartphone game app "PLUG-IN Championship ( ," created by TMSM and PARTY and which brings a "Fun to Charge" excitement to the everyday act of charging batteries to smartphone users, and AOP (Anime O-en Project) concerts, all getting in touch with the people in Asia who love Japanese pop culture so they could fully enjoy the world of PES. Through this global expansion, PES aspires to transcend differences in languages or values, and have our message permeate further out into the world.


Takao Minai, Hiroshi Inagawa
Toyota Motor Sales & Marketing Corporation
Tel: +81-565-23-0720/0727

SOURCE Toyota Motor Sales & Marketing Corporation