Reportlinker Adds Smart Grid Consumer Survey

NEW YORK, Dec. 14, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Smart Grid Consumer Survey

http://www.reportlinker.com/p0346135/Smart-Grid-Consumer-Survey.html

Preferences and Attitudes about Smart Meters, Home Energy Management, Demand Response Programs, and Smart Appliances

Smart Grid Consumer Survey As the momentum of utility smart grid initiatives continues to increase, questions of consumer acceptance are of paramount importance for the industry. During 2010, the industry discussion of consumer issues has intensified, particularly in the wake of loud consumer pushback related to smart meter deployments in the Pacific Gas & Electric and Oncor service territories. Utilities are seeking effective ways to communicate the benefits of smart meters to their customers, while at the same time addressing consumer concerns about billing, privacy, control, and safety issues.

To assess the dynamics of consumer demand for smart grid products and services, Pike Research conducted a web-based survey of 1,042 U.S. adults in the summer of 2010 using a nationally representative and demographically balanced sample. The survey found that top-level consumer interest in home energy management and smart appliances is quite strong, with smart meters and demand response enjoying lower levels of interest. These findings, and the more nuanced consumer attitudes and preferences that underlie them, are important indicators as key players in the smart grid applications market continue to wrestle with developing the business models and user experiences that will resonate best with consumers. Overhanging all of these sectors is the big question of what the utilities' role will be in providing energy services on the customer side of the meter.

This Pike Research report analyzes consumer demand, preferences, attitudes, and price sensitivity related to four key consumer smart grid product and service categories: smart meters, home energy management, demand response, and smart appliances. The study, which is based on a survey of more than 1,000 U.S. adults, includes a detailed examination of demand dynamics, segmented by various demographic and behavioral groups.

Survey Research Data:

* Consumer Interest in Smart Grid Products and Services

* Preferred Benefits for Smart Grid Products and Services

* Reasons for Lack of Interest

* Interest by Demographic Segment

* Interest by Behavioral Segment

* Pricing and Payment Preferences

* Energy Savings Expectations

* Service Provider Preferences

* Energy Management User Profiles

Who needs this report?

* Utilities

* Smart meter manufacturers

* Home energy management companies

* Demand response service providers

* Smart appliance manufacturers

* Systems integrators

* Industry associations

* Consumer advocacy groups

* Government agencies

* Investor community

Table of Contents

1. Executive Summary

1.1 Introduction and Overview

1.2 Key Findings

1.2.1 Smart Meters

1.2.2 Home Energy Management

1.2.3 Demand Response Services

1.2.4 Smart Appliances

2. Smart Meters

2.1 Familiarity with Smart Meters

2.2 Favorability toward Smart Meters

2.3 Favorability toward Smart Meters by Demographic Segment

2.4 Favorability toward Smart Meters by Behavioral Segment

2.5 Preferred Benefits of Smart Meters

2.6 Reasons for Unfavorable Opinions toward Smart Meters

3. Home Energy Management

3.1 Overall Interest in Energy Information Displays

3.2 EID Interest by Demographic Segment

3.3 EID Interest by Behavioral Segment

3.4 Energy Information User Profiles

3.5 Energy Management Active Users by Demographic Segment

3.6 Energy Information Display Type Preferences

3.7 Energy Information Display Payment Preferences

3.8 Energy Management Service Provider Preferences

4. Demand Response

4.1 Overall Interest in Demand Response Programs

4.2 Demand Response Interest by Demographic Segment

4.3 Demand Response Interest by Behavioral Segment

4.4 Preferred Savings from DR Programs

4.5 Reasons for Lack of Interest in Demand Response

5. Smart Appliances

5.1 Overall Interest in Smart Appliances

5.2 Smart Appliance Interest by Demographic Segment

5.3 Smart Appliance Interest by Behavioral Segment

5.4 Preferred Savings from Smart Appliances

5.5 Premium Prices for Smart Appliances

5.6 Reasons for Lack of Interest in Smart Appliances

6. Summary and Conclusions

6.1 Smart Meters

6.2 Home Energy Management

6.3 Demand Response

6.4 Smart Appliances

7. Table of Contents

8. Table of Charts and Figures

9. Scope of Study, Survey Methodology

List of Charts and Figures

* Interest in / Favorability toward Smart Grid Concepts

* Consumer Familiarity with Smart Meters

* Consumer Favorability toward Smart Meters

* Favorability toward Smart Meters by Smart Meter Familiarity Segment

* Consumer Favorability toward Smart Meters by Demographic Segment

* Favorable Opinions toward Smart Meters by Behavioral Segment

* Preferred Benefits of Smart Meters

* Reasons for Unfavorable Opinion toward Smart Meters

* Interest in Energy Information Displays

* Interest in Energy Information Displays by Demographic Segment

* Interest in Energy Information Displays by Behavioral Segment

* Energy Information User Profiles

* Energy Management Active Users by Demographic Segment

* Energy Information Display Type Preferences

* Energy Information Display Payment Preferences

* Energy Management Service Provider Preferences

* Interest in Demand Response Programs

* Interest in Demand Response Programs by Demographic Segment

* Interest in Demand Response Programs by Behavioral Segment

* Lowest Acceptable Electric Bill Savings (by Percent) for Demand Response

* Reasons for Lack of Interest in Demand Response

* Interest in Smart Appliances

* Interest in Smart Appliances by Demographic Segment

* Interest in Smart Appliances by Behavioral Segment

* Lowest Acceptable Electricity Savings (by Percent) from Smart Appliance

* Willingness to Pay a Premium Price (by Percent) for Smart Appliance

* Reasons for Lack of Interest in Smart Appliances

To order this report:

Electric power energy Industry: Smart Grid Consumer Survey

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