Reportlinker Adds Targeting the US Hispanic Market with CRM Outsourcing

NEW YORK, Dec. 9, 2010 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Targeting the US Hispanic Market with CRM Outsourcing

http://www.reportlinker.com/p0337481/Targeting-the-US-Hispanic-Market-with-CRM-Outsourcing.html

Introduction

As observers eagerly await the results of the 2010 US Census, many enterprises anticipate that the US Hispanic population will show considerable growth, both in overall volume and income. However, despite the fact that many CRM outsourcers have already invested in serving this demographic, there exists confusion on how to best harness Hispanic opportunities as this market evolves.

Features and benefits

A quantitative analysis of the opportunities for CRM outsourcers in the US Hispanic market

A vertical overview of the most opportunistic sectors for Spanish or bilingual service delivery

Highlights

The US Hispanic market continues to grow, as does its consumption of small and large goods and services.

US Hispanic consumption is driving both short- and long-term vertically based opportunities, and CRM outsourcers need to target the right strategies for each sector if they are to profit.

CRM outsourcers also need to be clear on how Spanish language patterns will develop in the US over the coming years, as changes in communication trends may mean modification of service delivery.

Your key questions answered

What is the size of the opportunity for CRM outsourcers seeking to service the US Hispanic market?

What are the best vertical opportunities in which to target bilingual or Spanish language services?

Can CRM outsourcers service the US Hispanic market onshore, or should this work be done in Latin America?

SUMMARY

Catalyst

Ovum view

Key messages

US HISPANICS COULD DRIVE CRM OUTSOURCING REVENUES

Market opportunity

Ongoing growth in the US Hispanic population

Young population

Recognition of the commercial importance of the US Hispanic market

Rise in affluence among US Hispanics

Propensity to consume

Vertical sweet spots

Near-term vertical opportunities

Medium- to long-term vertical opportunities

FLEXIBLE STRATEGIES REQUIRED FOR THE US HISPANIC MARKET

Evolving language patterns

Adapted service levels

How deep is enterprise buy-in for Hispanic programs?

Delivery location options

RECOMMENDATIONS

Recommendations for vendors

Promote bilingual capabilities, not Spanish-only

Look for low-hanging vertical opportunities

Leverage existing vertical strengths

Monitor US enterprise spend on Hispanic marketing

APPENDIX

Further reading

Methodology

Author

Ovum Consulting

Disclaimer

TABLES

Table: US population – Hispanic versus non-Hispanic (000s), 1994–2008

Table: US Hispanic versus total population distribution by age, 2008

Table: Top advertisers in US Hispanic media ($ million)

Table: US educational attainment (high school), 2000 and 2008 – Hispanic versus total population

Table: US educational attainment (bachelor's degree), 2000 and 2008 – Hispanic versus total population

Table: US Internet usage changes, 2006 and 2008

Table: Penetration of basic financial services across the US, 2008

Table: Penetration of high-value financial services across the US, 2008

Table: Language preferences among US Hispanics, top 20 urban areas

FIGURES

Figure: Hispanic versus non-Hispanic proportion of the US population, 1994–2008

Figure: Rise in income of the US Hispanic population, 2000 and 2008

Figure: US home ownership, 2000 and 2008: Hispanic versus total population

Figure: Communication trends between Hispanic and non-Hispanic US youth, 2010

Figure: Healthcare penetration in the US, 2009 – Hispanic versus total population

To order this report:

IT Outsourcing Industry: Targeting the US Hispanic Market with CRM Outsourcing

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