BUDAPEST, Hungary, April 24, 2017 /PRNewswire/ --
Parallel with the growing importance of the branded content, one of the leading Hungarian Advertisement Agencies started cooperation with Branded Content Marketing Association Worldwide.
Republic Group Budapest, one of the most well-known Hungarian, international award winning (e.g. Cannes Golden Media Lion) agencies in Hungary, and also the organizer of Brand Festival (Central Europe's well-established brand strategy and advertising conference) started a cooperation with Branded Content Marketing Association Worldwide in order to educate the CEE.
Background: Media has changed tremendously over the last decade and the consumers are explicitly expressing their opinion about Ad Agencies' achievements: 615 million computers are running ad blockers and one of ten users deliberately blocking out ads from their everyday life. These figures are alarmingly high but the situation is not hopeless indeed. According to the same researches, 77% of the interviewed users are open to new and exciting solutions, and do not reject advertising completely. They just simply want new forms, new content and new language. A brand new solution like branded content.
"If we won't be not able to create incredibly useful, enjoyable and inspirational content for our customers, we will be out of business within the next few years" - said Gabor Fabricius, strategic director of Republic Group Budapest.
Therefore Republic Group Budapest in alliance with BCMA would like not only to introduce the opportunities of using the tools of branded content but also to raise awareness regarding (mostly declining) advertising consumption of Generation Y and Z.
About Republic Group Budapest: Republic Group Budapest is not just strategically supported by the New York based Siegel+Gale, but also one of the few, independent advertising agencies, whose outstanding professional work is shown in the number of national and international awards. In the last two decades the agency has worked for: Raiffeisen Bank, Unicredit Bank, UNIQA, K&H, ING, Budapest Bank, BMG, Formatex, Transparency International, Quicksilver, Nike, GSK, Bayer, Janssen-Cilag, Saint-Goban, Market, Garnier, L'Oreal, Rossmann, Vodafone, T-Mobile, Four Seasons Budapest, British Council, EON, GVH, EMIH, Audi, Mercedes Benz, Honda, Opel, Coca-Cola, British American Tobacco, Imperial Tobacco, Hell, Brau Union, Rauch, Gösser, Kaiser, Danone.
SOURCE Republic Group Budapest