NEW YORK and COPENHAGEN, Denmark, March 19, 2015 /PRNewswire/ -- The Reputation Institute (RI), the world's foremost research and advisory organization focused solely on corporate reputation, today announced it has named Stephen Hahn-Griffiths as vice president of U.S. Strategy Consulting and Scott Upham as vice president of U.S. Measurement Consulting.
Hahn-Griffiths will manage RI's strategic consultancy and play a leadership role in the Reputation Leaders Network (RLN) of more than 100 of the world's leading companies. RI's network-based and individual services help members build reputation management competencies in their organization through benchmarking, strategic advice and organizational education and training.
"Every large company is looking to better understand the reputational impact of planned actions or investments to drive more effective business decisions," said Hahn-Griffiths. "Reputation Institute's RepTrak® research methodology is the global gold standard for this work, and I'm looking forward to building on that strong foundation by working with clients to draw actionable intelligence from the data."
Hahn-Griffiths was most recently a partner at Protobrand, a boutique insights and strategy consultancy in Boston that he co-managed and joined in 2012. He was previously the chief strategy officer at several elite firms, including Leo Burnett, Mullen, Doner and Saatchi & Saatchi. Hahn-Griffiths has worked on overall corporate and brand strategy at the C-Suite level for several years, including with current RI clients Allstate, McDonalds, Proctor & Gamble, Samsung and PNC Bank.
Scott Upham will lead RI's RepTrak® measurement consulting services, which include the delivery of custom reputation measurement research, developing on-going tracking & measurement platforms and integrating global corporate reputation best practices using RI's proprietary consulting frameworks.
"It is paramount for companies of all sizes to recognize that corporate reputation is critical to their organizational success," said Upham. "Corporate reputation can be accurately measured, intelligently managed and markedly improved through the use of RI's on-going corporate reputation tracking and management services. I am truly honored and excited to lead RI's client engagement team and to provide actionable intelligence to assist chief communications officers to meet reputation challenges with real-world, advanced analytics-based insights and reputation tracking measurement services."
Most recently, Upham was president and CEO of Valient Market Research, a market research and strategy advisement firm. While at Harris Interactive, Upham led a high-growth division of the company and managed a team of 30 research, strategy consulting and business development professionals. Prior to Harris Interactive, Upham was senior director of global forecasting at J.D. Power and Associates.
"Throughout their careers, Stephen and Scott have demonstrated a keen understanding of reputation measurement and management, branding, analytics, research techniques and overall strategy-alignment consulting processes," said Jamie Bedard, CEO of Reputation Institute. "Their leadership will strengthen the Reputation Institute's position in the United States as we continue to work with the world's biggest companies to drive a financial return on reputation."
About Reputation Institute
Reputation Institute is the world's leading reputation research-based consulting and advisory firm. RI enables many of the world's leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and sustainability topics, and drive competitive advantage. RI's most prominent management tool is the RepTrak® model for analyzing the reputations of companies and institutions – best known via the Global RepTrak® 100, the world's largest and most comprehensive study of corporate reputations, as well as Country RepTrak® and City RepTrak® studies that look at reputation across organizations within a given geography.
Learn more at: http://www.reputationinstitute.com/
SOURCE Reputation Institute