Research Lifestreaming Surpasses 30 Million Posts

Harris Interactive's social media listening solution delivers permissioned access to Facebook; Introduces the concept of "representative listening"

Mar 24, 2011, 13:09 ET from Harris Interactive

NEW YORK, March 24, 2011 /PRNewswire/ -- Research Lifestreaming, the next generation approach to harnessing the power of unaided social media conversations and accessing consumer word of network, reached more than 30 million permissioned Facebook posts, it was announced by Harris Interactive at the 75th anniversary of the ARF.

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The product, designed to take unaided consumer conversations is social media and help companies understand how consumers are talking about brands, products and daily challenges, helps companies understand how to more effectively message to their customers and drive innovation and new product development.

"There are many companies in the research space delivering social media solutions," said Jeni Lee Chapman, Executive Vice President, Brand and Communications Consulting for Harris Interactive. "Research Lifestreaming is unique in its ability to deliver permissioned Facebook access."

Until now, the idea of "representative listening" or projecting social media research to the online population, was impossible – there wasn't enough collectable information about consumers participating in social media to accurately project to the general online population.  However, Harris Interactive's introduction of Research Lifestreaming allows companies to access demographic, geographic and behavioral information.

"When it comes to social media research, the major barrier to legitimacy for market research professionals is you simply don't know who you're listening to, and that makes decision making dangerous," said Chapman.  "Our combination of the quantity of posts plus the access to must have consumer information significantly enhances the usefulness of social media listening research."

About Harris Interactive

Harris Interactive is one of the world's leading custom market research firms, leveraging research, technology, and business acumen to transform relevant insight into actionable foresight. Known widely for the Harris Poll and for pioneering innovative research methodologies, Harris offers expertise in a wide range of industries including healthcare, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer package goods. Serving clients in over 215 countries and territories through our North American, European, and Asian offices and a network of independent market research firms, Harris specializes in delivering research solutions that help us – and our clients – stay ahead of what's next. For more information, please visit www.harrisinteractive.com.

Press Contact:

Corporate Communications
Harris Interactive
212-539-9600
press@harrisinteractive.net

SOURCE Harris Interactive



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